Agile Marketing with SAFe
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of marketers are adopting Agile to manage changing priorities
1
%
of B2B marketing teams report using Agile ways of working
1
%
of marketing departments plan to adopt Agile within the next six months
1
%
Agile Training for Your Marketing Team
The Agile Marketing with SAFe course teaches marketing teams how to apply Lean, Agile, and SAFe practices and principles to their work. The course uses a combination of hands-on activities, introspection, and guided exercises to help teams build collective muscle-memory and alignment. The course culminates with an activity that allows attendees to apply SAFe in their own real-world environments.
LEARNING GOALS:
- Explain how marketing teams benefit from adopting Agile and SAFe
- Describe how to create an Agile marketing team
- Organize a marketing team around value
- Use techniques for integrating marketing into an Agile Release Train
- Adopt a hypothesis-driven approach in marketing
- Break down initiatives into smaller, testable parts
